WHAT IS BIO:RENEW?
More than 45 years after launching as the first natural hair care brand, Herbal Essences is introducing a new line of products that marries the best of nature with science. In addition to the unforgettable scents for which the brand is known, the new Herbal Essences collection features a revolutionary technology called bio:renew- a blend of signature natural ingredients that helps revive dull, lifeless hair with every wash. After 21 days of continued use, hair is completely transformed.
The core building block of bio:renew is the antioxidant Histidine. Similar to how a superfood works in the body, bio:renew purifies and protects hair from the inside out by trapping, neutralizing and removing the build-up of free radicals that wreak havoc on hair – caused by everyday factors such as pollution, coloring, sun exposure, and even water.