Why use a color-safe shampoo?
Whether you’ve tried a totally different color or just added a bit of color here and there, you’re probably looking for shampoo products that are ideal for your precious hair color.
Our collection of bio:renew products contain a powerful antioxidant that helps protect your hair from oxidative damage- this is especially important when you color. In fact, all of our bio:renew products are color-safe and ideal for colored hair! By using color-safe hair products, you can prolong your color and keep your hair feeling great.
Why choose bio:renew?
Have you ever seen a penny turn green? That’s due to oxidation. Your hair can oxidize, too, becoming damaged and dull over time. But Mother Nature has your back. We added an active antioxidant to our bio:renew blend to help protect hair from oxidation- especially when coloring. The result is healthier hair with better color (that last longer). Our 90% natural origin ingredients include water and any ingredient unchanged from its natural state or which has undergone processing but still keeps more than 50% of its original structure. A great choice for you and your hair color.
