4 Reasons to Switch to an
Eco-Friendly Shampoo

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At Herbal Essences, we harness the power of nature with real plant ingredients, so we're dedicated to keeping Mother Nature happy while keeping your locks looking and feeling beautiful. Using eco-friendly hair products is an easy way to be a little more sustainable every day, but that’s not the only benefit: here’s four reasons why you should switch to a more sustainable shampoo.

1. Powerful formulas

We believe natural shampoo brings together the best of science and nature. Because why mess with what nature’s already made great? When you opt for the right sustainable shampoo, you don't lose out on all the great benefits of a traditional shampoo, you get more. You don’t just get a great cleanse, you also get to feel great knowing that you’re reducing your impact on the planet. That's all of the benefits of a traditional shampoo with none of the drawbacks.

2. Mindful Ingredients

When the ingredients are real, you feel it. That means real plants in every bottle, and seriously clean hair with every wash. Our sustainable formulas are crafted with a signature blend of real botanicals, and they’re sulfate-free for a refreshingly simple, sustainable shampoo. Our bio:renew botanicals are authenticated by Royal Botanic Gardens, Kew, who bring 250 years of plant expertise and research.

3. Kindness to Animals

Sustainability and kindness go hand-in-hand. When you choose to be more sustainable, you’re also choosing to show your support for brands that protect the animals and the planet. Herbal Essences is a PETA-certified brand, which means that none of our products are ever tested on animals, including our sulfate-free shampoos and paraben-free conditioners.

4. Higher Standards

With sustainability comes responsibility. In order to be deemed eco-friendly, shampoos and other hair products must meet various requirements to ensure they are safe and healthy for both your hair and the planet.

Explore all of Herbal Essences’ products and learn more about our eco-friendly mission on our website.