Mango branch with fruit on a leafy background

We Are Plant Obsessed

We believe in the power of plants. That's why we source real botanicals for each bottle of our bio:renew shampoos and conditioners. We do it because we want you to feel the energy of nature in every wash—and feel what’s real.

Our Ingredients

Higher Standards

Higher Standards

Our products meet the Environmental Working Group’s strictest health and transparency standards.

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What We Leave Out

What We Leave Out

We hear your questions—and we’ve provided a detailed list of ingredients we do not use.

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Safety First

Safety First

Everything we do is focused on making sure you have the most enjoyable product experience possible, and that begins with safety.

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What’s Inside & Why

What’s Inside & Why

Our carefully selected ingredients nurture your hair to make it feel its natural best.

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A Force of Nature

We’re dedicated to real botanicals—like aloe—that you can squeeze, touch, and feel. That's why we’re working to protect those plants that nurture our planet, our life, and our hair.

Our Kew Partnership

Our Kew Partnership

The world’s leading plant scientists help us identify our real botanical ingredients.

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Renew the Forest

Renew the Forest

In partnership with The Nature Conservancy, we’re helping sow the seeds of sustainability.

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PETA Cruelty-Free

PETA Cruelty-Free

Herbal Essences® is proud to be certified as a PETA Cruelty-Free brand.

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Sustainability

Sustainability

We’re committed to reducing our impact on landfills and water supplies.

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Replanting the Planet

Replanting the Planet

Our reforestation work helps replant biodiversity and save plant species at risk of disappearing.

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The Save 20 in 2020 Initiative

The Save 20 in 2020 Initiative

We’re helping save endangered plants from extinction through seed banking.

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