The Herbal Essences Sustainability Program is Making Strides for Our Planet
The Herbal Essences Sustainability Program makes mindful decisions to reduce our impact on Earth’s landfills and water supplies. Why?
So we can make Mother Nature PROUD. This is just the first step, and we’re excited to continue our progress. For you. For the planet. For our products.
Little by little, a little becomes a lot.
- African Proverb
Reducing single use plastic and encouraging recycling is very important to Herbal Essences. We are working to have 90% of our major packaging platforms be recyclable or reusable by 2025. Herbal Essences is encourages bathroom recycling with How2Recycle™ labels that provide instructions on how to responsibly dispose empty bottles. For packaging that is not locally recyclable the brand is continuing to continue to offer a national recycling program across the U.S. through our ongoing partnership with TerraCycle®. Recycling with TerraCycle® depends on number of spaces available in free programs.
Read more about P&G Beauty Responsible Packaging at https://us.pg.com/responsible-beauty/.
Responsible sourcing is very important to Herbal Essences. We are working with credible external partners to verify the sustainable sourcing of our priority plant-based ingredients. We expect our suppliers to source and produce ingredients in a manner that respects human rights, conserves natural resources, and protects natural ecosystems. Read more about P&G Beauty Responsible Sourcing at https://us.pg.com/responsible-beauty/ (PDF available for download under the Sustainability principle)
Reducing our manufacturing impact is very important to Herbal Essences. We are committed to reducing our footprint and use 100% renewable electricity and 100% of P&G Beauty manufacturing sites are Zero Manufacturing Waste to Landfill. By 2030, we are working towards a goal of 50% reduction in greenhouse gas and 35% increase in water efficiency. Read more about P&G Beauty Responsible Supply Chain at https://us.pg.com/responsible-beauty/.
In addition to using botanicals certified by the Royal Botanic Gardens, Kew, we are proud to partner and collaborate with many other global organizations working to help protect biodiversity and replant nature across the world. In 2020, in partnership with Kew’s Millennium Seed Bank, we were able to seedbank endangered plant species from around the world- 60 between the US, UK, and Australia. In 2021, with The Nature Conservancy we are Renewing the Forest in the US and replanting native plant species with WWF Canada. In 2022, Herbal Essences has committed to donate funds to help replant 200,000 trees - in partnership with the Royal Botanic Gardens, Kew to continue planting forward following Kew’s 10 Golden Rules for Restoring Forests.
Renew the Forest
The Nature Conservancy (TNC) is working to restore and protect forests around the globe via its Plant a Billion Trees program.
In support of The Nature Conservancy’s efforts to protect more than 119 million acres of land and countless miles of rivers and streams, Herbal Essences will plant one tree for every purchase of two select products from our bio:renew collections Hemp & Potent Aloe, Mango & Potent Aloe, and Honey & Vitamin B, at participating retailers for two months between March 27th and May 21st. These efforts will help contribute to TNC’s ongoing Plant a Billion Trees program.
Reduce Manufacturing Waste
Our Herbal Essences Sustainability Program is working hard to eliminate waste at our manufacturing sites. How?
Our Iowa City Beauty Care facility is certified Zero Manufacturing Waste to Landfill. Let’s break that down: This means through composting, recycling, and energy recovery programs, our products and waste are diverted from landfills.
The Herbal Essences Sustainability Program is making a concerted effort to protect our world’s most precious resource.
From 2010 to 2016, our Herbal Essences sites around the world have reduced total absolute water consumption by over 20%—and that’s only the beginning.
Real, certified botanicals
Safe, effective ingredients and products never go out of style, so we will continue innovating with ingredients to provide new solutions for life’s everyday demands.
RBG Kew scientists use a process known as plant fingerprinting to confirm the identity and authenticity of key botanicals used in the Herbal Essences bio:renew products. The partnership with RBG Kew is supporting P&G in its Responsible Beauty program to enable and inspire a positive impact on the environment and society. Further information is available at https://us.pg.com/responsible-beauty/.
Made with Recycled Plastic
Herbal Essences is making progress to lower our plastic footprint and invest in advance recycling to help keep plastic in use. Advance recycling is able to recycle even low quality plastic to create new, high quality plastic. Select bio:renew packaging (sulfate-free green bottles) incorporate advanced recycled plastic to help reduce the use of virgin plastic by diverting one ton of plastic waste advanced recycling when producing two tons of bottles. Currently, most of our other shampoo and conditioner bottles (non-green) also incorporate 50% recycled plastic from mechanical recycling.
In 2016, as a part of the Herbal Essences Sustainability Program, we began purchasing certified renewable electricity credits—which come from windmills—for our Iowa City plant.
That means we’re adding MORE renewable energy to the electricity grid and LESS conventional fuels like coal, nuclear gas, and natural gas.
Green-e’s® program certifies that the Renewable Energy Certificates we purchase meet strict environmental and consumer protection standards established by the non-profit Center for Resource Solutions. Since 2010, our Herbal Essences manufacturing sites around the world have reduced our total absolute energy by about 9% and total absolute gas emissions by more than 15%. We’re doing more so we can lessen our impact on the environment.
Free Recycling program with TerraCycle
Recycling programs vary from community to community. Always check with your local recycling office to see what is accepted in your area. If unsure, check out How2Recycle™ standard instructions. If local recycling is not an option, we offer a free recycling program with TerraCycle to recycle Herbal Essences hair care packaging.Recycling with TerraCycle® depends on number of spaces available in free programs.