Herbal Essences, The Nature Conservancy and Albertsons Partner to Help Sow the Seeds of Sustainability and‘Renew the Forest’
1 TREE planted for every 2 BOTTLES purchased*
The Nature Conservancy (TNC) is on a mission to Plant a Billion Trees. Herbal Essences’ continued partnership with the non-profit organization this year will plant more than 35,000 trees in the United States, in support of its Plant a Billion Trees Program.
Conservation and Reforestation in the United States
Plants are the foundation for all life on earth, but due to the devastating effects of climate change at large, they’re at increasing risk. Herbal Essences has a history of taking action to help protect nature and biodiversity with longtime partner RGB Kew. This year, together with additional forward-thinking partners, Herbal Essences is increasing its commitment to help “renew the forest” through reforestation so that future generations can continue experiencing the positive power of nature.
In support of The Nature Conservancy’s efforts to protect more than 119 million acres of land and countless miles of rivers and streams, Herbal Essences will plant one tree for every purchase of two select products from our bio:renew collections Hemp & Potent Aloe, Mango & Potent Aloe, and Honey & Vitamin B, from April 27th through May 21st at Albertsons stores or on Albertsons.com. These efforts will help contribute to TNC’s ongoing Plant a Billion Trees program.
More about The Nature Conservancy
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 72 countries and territories, we use a collaborative approach that engages local communities, governments, the private sector, and other partners.
About Plant a Billion Trees Program
Forests around the world are under threat due to development, invasive species and impacts of climate change. Established in 2008, our Plant a Billion Trees (PBT) program is planting trees and restoring forests around the globe in seven priority countries, including Brazil, China, Colombia, Kenya, Mexico, Tanzania, and the United States. It is ambitious, but our forests around the world are worth the effort. They are essential to healthy lives and a healthy planet. Our approach takes advantage of the best available science to ensure that the forests we restore and establish are viable ecosystems that provide multiple benefits and high-quality habitat. Our tree planting program consistently monitors the health, growth rate and impacts at each site ensuring best-in-class survival rates at an average of 85-95% per site. In addition to planting trees, the Plant a Billion program supports the removal of invasive species, protecting areas where tree saplings are growing, encouraging species to return to degraded areas, and removing any barriers that might prevent a forest from regrowth.