renew THE FOREST

Herbal Essences Partners with The Nature Conservancy and TerraCycle® to Help Sow the Seeds of Sustainability and ‘Renew the Forest’

1 TREE planted for every 2 BOTTLES purchased*

*Between April 1 and April 30, 2021, Herbal Essences will contribute $1.45 (the equivalent of 1 tree) for every 2 bottles of single bio:renew Hemp & Potent Aloe, Mango & Potent Aloe and Honey & Vitamin B shampoo or conditioner (excludes dual-packs) purchased at Walmart stores and on Walmart.com, with a minimum of $50,000 (or 34,482 trees) and maximum of $84,100 (or 58,000 trees) to The Nature Conservancy. The mission of The Nature Conservancy is to conserve the land and waters on which all life depends. More information about the Conservancy is available by mail at 4245 N. Fairfax Drive, Arlington, Virginia 22203, by phone at (800) 628-6860 or at www.nature.org

The Impact:

The Nature Conservancy (TNC) is working to restore and protect forests around the globe via its Plant a Billion Trees program. This April, Herbal Essences’ new partnership will plant at least 34,000 trees and up to 58,000 in the United States, in support of the global environmental nonprofit’s major reforestation initiative. Additionally, Herbal Essences, with TerraCycle’s help, will donate 20 benches made from recycled hair care packaging, to three nature preserves maintained by TNC.

Conservation and Reforestation in the United States

Plants are the foundation for all life on earth, but due to the devastating effects of climate change at large, they’re at increasing risk. Herbal Essences has a history of taking action to help protect nature and biodiversity with longtime partner RGB Kew. This year, together with additional forward-thinking partners, Herbal Essences is increasing its commitment to help “renew the forest” through reforestation so that future generations can continue experiencing the positive power of nature.

In support of TNC’s reforestation work, Herbal Essences will plant one tree for every purchase of two select products from their bio:renew hair care collection, including Hemp & Potent Aloe, Mango & Potent Aloe, and Honey & Vitamin B, during the month of April at Walmart stores or on Walmart.com*. These efforts will help contribute to TNC’s ongoing Plant a Billion Tree program.

*same as above

Bottles to Benches

As part of its “renew the forest” initiative, Herbal Essences will also donate 20 benches, made by TerraCycle® from recycled hair care packaging, to three nature preserves maintained by The Nature Conservancy to allow visitors to enjoy the outdoors for years to come.

Recycling with TerraCycle®

Recycling can be complicated and varies on the capability of local recycling centers. Herbal Essences has been partnering with TerraCycle to ensure every hair care package has a recycling option. This partnership strives to drive awareness of bathroom recycling and encourage more consumers to make better choices when the products they use reach their end of use cycle. To learn more about the TerraCycle recycling program, visit https://www.terracycle.com/en-US/brigades/herbal-essences.

More about The Nature Conservancy

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 72 countries and territories, we use a collaborative approach that engages local communities, governments, the private sector, and other partners.

About Plant a Billion Trees Program

Forests around the world are under threat due to development, invasive species and impacts of climate change. Established in 2008, our Plant a Billion Trees (PBT) program is planting trees and restoring forests around the globe in seven priority countries, including Brazil, China, Colombia, Kenya, Mexico, Tanzania, and the United States. It is ambitious, but our forests around the world are worth the effort. They are essential to healthy lives and a healthy planet. Our approach takes advantage of the best available science to ensure that the forests we restore and establish are viable ecosystems that provide multiple benefits and high-quality habitat. Our tree planting program consistently monitors the health, growth rate and impacts at each site ensuring best-in-class survival rates at an average of 85-95% per site. In addition to planting trees, the Plant a Billion program supports the removal of invasive species, protecting areas where tree saplings are growing, encouraging species to return to degraded areas, and removing any barriers that might prevent a forest from regrowth.