Mango branch with fruit on a leafy background

We Are Plant Obsessed

We believe in the power of plants. That's why we source real botanicals for each bottle of our bio:renew shampoos and conditioners. We do it because we want you to feel the energy of nature in every wash—and feel what’s real.

A Force of Nature

We’re dedicated to real botanicals—like aloe—that you can squeeze, touch, and feel. That's why we’re working to protect those plants that nurture our planet, our life, and our hair.