Mango branch with fruit on a leafy background

We Are Plant Obsessed

We believe in the power of plants. That's why we source real botanicals for each bottle of our bio:renew shampoos and conditioners. We do it because we want you to feel the energy of nature in every wash—and feel what’s real.

Water dripping from aloe leaf

Our Ingredients

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Herbal Essences Bio:Renew product being held up by hands

Higher Standards

Higher Standards

We do everything possible to protect our customers while creating effective hair care.

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water droplet on a leaf

What We Leave Out

What We Leave Out

We hear your questions—and we’ve provided a detailed list of ingredients we do not use.

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Woman hands applying Herbal Essences Cream on palm

Safety First

Safety First

Everything we do is focused on making sure you have the most enjoyable product experience possible, and that begins with safety.

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Herbal Essences Grapefruit & Mint Shampoo bottle laying on a bunch of sliced grapefruits and mint leaves

What’s Inside & Why

What’s Inside & Why

Our carefully selected ingredients nurture your hair to make it feel its natural best.

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A Force of Nature

We’re dedicated to real botanicals—like aloe—that you can squeeze, touch, and feel. That's why we’re working to protect those plants that nurture our planet, our life, and our hair.

Royal Botanic Gardens KEW logo on a nature background

Our Kew Partnership

Our Kew Partnership

The world’s leading plant scientists help us identify our real botanical ingredients.

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Tactile Bottle Design: striped = shampoo, dots = conditioner

Making Beauty More Inclusive

Making Beauty More Inclusive

Herbal Essences® is making the world a little easier for people with vision impairment.

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PETA logo above two small rabbits sitting on grass

PETA Cruelty-Free

PETA Cruelty-Free

Herbal Essences® is proud to be certified as a PETA Cruelty-Free brand.

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Bee on a yellow flower

Sustainability

Sustainability

We’re committed to reducing our impact on landfills and water supplies.

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Green leaves in the rain

Replanting the Planet

Replanting the Planet

Our reforestation work helps replant biodiversity and save plant species at risk of disappearing.

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Close up of Palm trees

The Save 20 in 2020 Initiative

The Save 20 in 2020 Initiative

We’re helping save endangered plants from extinction through seed banking.

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