What Is Sulfate-Free
Shampoo And Why It’s
Best For Your Hair?

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Have you ever read the back of a shampoo bottle? You’ll probably see names like sodium lauryl sulfate and sodium laureth sulfate. These key ingredients work wonderfully to cut through oil and dirt, leaving your hair clean after every wash.

While sulfates are safe and effective, they aren’t for everyone. Enter: sulfate-free shampoos. This formula is considered milder and better suited for those with dry, damaged hair.

What Are the Benefits of Sulfate-Free Shampoo?

Keep Your Hair’s Natural Oils

Shampoo that contains sulfates lathers and efficiently removes dirt and debris from your scalp. But if you have especially dry hair, it can remove your mane’s essential natural oils. One of the benefits of using a sulfate-free alternative is that your hair is cleansed without removing your natural oils that keep your hair shiny and scalp happy & moisturized.

No More Fade

You just spent a pretty penny on getting your hair colored. The last thing that you want is for it to fade a month later. If you constantly wash your hair, you may notice your color begin to weaken or lose its shine. Many swear that sulfate-free shampoos help fend of fade.

By making the switch to a sulfate-free shampoo, maybe you can hold onto your color for longer. The formula keeps your mane looking vibrant and shiny.

Moisture Can Stay

If your hair is tangled, dry and rough when you run your hands through your strands, then you’d benefit from using a sulfate-free shampoo. Formulas from our sulfate free collection help repair damaged hair, moisturize and restore shine, all while cleansing effectively. No moisture is lost in the process.

Strengthen Damaged Hair

Washing your hair if it is damaged and fragile can be a tricky process. On one hand, you don’t want to make the situation worse. On the other, you don’t want to leave it looking oily and unmaintained. With sulfate-free shampoo, you can gently cleanse your hair without adding additional damage. This sulfate-free shampoo was designed to easily spread and help detangle.

About our Sulfate-Free Shampoo Line

Herbal Essences is sulfate-free. Our line of shampoos helps you get the clean locks you want without the sulfates you don’t. These powerful shampoos cleanse hair from root to tip with a rich lather. Choose from a range of delicious scents and real botanicals that are certified by the Royal Botanic Gardens, Kew — a world-leading expert with over 260 years of plant science.