WHAT IS BIO:RENEW?

It's All Good. bio:renew is 90% Naturally DerivedIt's All Good. bio:renew is 90% Naturally Derived

Great, you’re 90% naturally derived.
So what does that mean?

Ever wonder what "naturally derived" means for shampoo and conditioner? In a nutshell, every shampoo and conditioner in our bio:renew collection is formulated to be safe and effective. Each ingredient is rigorously tested (read: Our Safety Standards) to ensure that it is good for you and all who use them. 90% Naturally Derived means that plant derived materials, mineral derived materials and water, all of which undergo limited processing, make up at least 90% of each bio:renew formula.

We consider an Ingredient to be naturally derived if:

It occurs in nature and has undergone limited chemical or other processing which modifies it from its natural state.

Herbal Essences Bourbon Manuka Honey IngredientsHerbal Essences Blue Ginger IngredientsHerbal Essences Deep Sea Minerals Ingredients
Why are you processing natural ingredients? Shouldn’t they be left in their natural state for best results?

We’re all about nature and being free of bad stuff, but our products need to be effective and give your hair a little zhuzh, a little smoothness, or a little love. Nature is filled with amazing ingredients with benefits that we’re still discovering and exploring, but the ingredients in their raw state aren’t always as stable, effective or safe as we believe they need to be. So, sometimes we’ll want to use limited processing to ensure that our ingredients and formulas deliver what we promise.

What’s the remaining 10%? Why isn’t the formula 100% Naturally Derived?

The remaining percentage of the formula that is not naturally derived consists of ingredients that are necessary to ensure the efficacy and stability of the formula, as well as its texture and fragrance over time. From the moment a batch of shampoo is made to the moment you use it in your shower, we need to make sure it stays effective as the day we sent it off. In addition, since tons of people out there have allergies, the fragrance itself is not natural, because natural fragrances can be high in allergens and irritants.
Plus, sustainability. Certain natural ingredients would require a large supply to make a fragrance, which could deplete the plant in its natural state, causing sustainable sourcing implications.

Herbal Essences Bourbon Manuka Honey Ingredients Why are you processing natural ingredients? Shouldn’t they be left in their natural state for best results?

We’re all about nature and being free of bad stuff, but our products need to be effective and give your hair a little zhuzh, a little smoothness, or a little love. Nature is filled with amazing ingredients with benefits that we’re still discovering and exploring, but the ingredients in their raw state aren’t always as stable, effective or safe as we believe they need to be. So, sometimes we’ll only want to extract certain stuff – and leave the rest behind. Think of it like making lemonade. You wouldn’t need the peel or the seeds, just the juice.

The process varies for each of our ingredients, but only ingredients that maintain at least 50% of its molecular structure from the original plant source are considered “Naturally Derived” for Herbal Essences bio:renew shampoos and conditioners. Nothing less.

Herbal Essences Blue Ginger Ingredients What’s the remaining 10%? Why isn’t the formula 100% Naturally Derived?

The remaining percentage of the formula that is not naturally derived consists of ingredients that are necessary to ensure the efficacy and stability of the formula, as well as its texture and fragrance over time. From the moment a batch of shampoo is made to the moment you use it in your shower, we need to make sure it stays effective as the day we sent it off. In addition, since tons of people out there have allergies, the fragrance itself is not natural, because natural fragrances can be high in allergens and irritants.

Plus, sustainability. Certain natural ingredients would require a large supply to make a fragrance, which could deplete the plant in its natural state, causing sustainable sourcing implications.

Herbal Essence Deep Sea Minerals Ingredients

Herbal Essences Bio:renew, Inspired By Nature

What happens when the goodness of Mother Nature and science combine? You get bio:renew - a powerful blend of antioxidants, aloe and sea kelp - that helps revive lifeless hair from the inside out. Find the collection that's right for you and #LetLifeIn to your hair!

 

What is bio:renew?

More than 45 years after launching as the first natural hair care brand, Herbal Essences is introducing a new line of products that marries the best of nature with science. In addition to the unforgettable scents for which the brand is known, the Herbal Essences collection features a revolutionary technology called bio:renew - a blend of signature natural ingredients that helps revive dull, lifeless hair with every wash. After 21 days of continued use, hair is completely transformed.

What is bio:renew?The core building block of bio:renew is the antioxidant Histidine. Similar to how superfood works in the body, bio:renew purifies and protects hair from the inside out by trapping, neutralizing and removing the build-up of free radicals that wreak havoc on hair - caused by everyday factors such as pollution, coloring, sun exposure, and even water.EXPLORE PRODUCTS