Is a sulfate-free shampoo right for you and your hair? By popular demand, Herbal Essences is offering its first ever sulfate-free shampoo within the bio:renew collection of botanical shampoos and conditioners. At the end of the day, sulfates or sulfate free, it’s important to do what’s best for you and your hair. Some women find the lighter lather of a sulfate-free shampoo ideal while others need an extra boost of clarifying clean to rid hair of product build-up or oily residues. You know your hair best and now sulfate-free is an option. Like other Herbal Essences shampoos, these new sulfate-free shampoos are also silicone-free, paraben-free, and colorant-free and contain real botanicals, endorsed by botanists at the Royal Botanic Gardens, Kew.
Safety comes first.At Herbal Essences, safety comes first. Before any ingredients go into our shampoos and conditioners, we assess its safety and toxicity. If we have any doubts about its potential to cause harm, we consider it a “no-no” and don’t include it in our product formulas. With every preservative and ingredient, even if deemed safe, we work to determine a safe range, backed up by science, to ensure your safety.